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Is Tiktok Marketing Appropriate for Your Business?

A number of businesses use various applications in order to reach not only their target customers but also to build future markets as well. Marketers need to fully utilize all available platforms and channels and use their basic SEO training to attract the required number of relevant customers. TikTok is one of those apps that is currently on the rise,so it’s only natural that marketers are looking for ways to promote their products and services effectively on this trending app.

Here are some of the ways marketers can use TikTok for the benefit of their businesses:

Hashtag Challenges

Inspired by Twitter,this activity relies heavily on user participation,allowing brands to spread their message in an organic manner. Because most of these hashtag challenge campaigns are non-sponsored,it attracts a wider range of audience,even those that tend to be skeptical towards overly blatant promotions. These types of challenges become even more successful when initiated by popular influencers because of their extensive reach.

In-feed Native Ad

Instagram stories are presented in full-screen mode,making them an ideal spot for advertisements. TikTok has the same feature called in-feed native ads which allow marketers to include not just website links but also order now buttons for quicker purchase on the actual ad. These make it easier for users to go directly to the page if they’re interested in the product or service. Because these ads are skippable,these won’t overwhelm the users.

User-Generated Content

Generation Z is all about the immersive experience. This is the primary reason why this demographic no longer sits at home to enjoy traditional broadcast TV. Netflix and other streaming sites thrive because users do not need to follow a certain schedule to watch their favorite shows. Marketers who want to tap this market should make them involved through user-generated content (UGC) that encourages them to create and not be passive.

For more information,visit:Vishwas Thakkar Training

SEO

Effective Practices for Improved Email Deliverability

One of the most effective ways for online businesses to generate more leads and sales if email marketing. While it’s an excellent approach,it may take time before you can achieve increased email deliverability. The process goes beyond simply sending a promotional email and hoping to make an immediate sale. After all,some of these emails end up in spam folders,which can be a true nightmare for businesses. With the right practices and professional training in SEO,you’ll be able to increase email deliverability. Here are some of them:

Have a regular schedule

Email marketing is all about getting the right timing and frequency. If you’re not consistent,your subscribers are more likely to forget they’ve signed up to yours. Sending way too many,however,may backfire. The trick is to find the right balance. Try to come up with enough marketing materials so you’ll have something to send once a week.

Come up with non-spammy subject lines

What you write as your subject line will be a deciding factor as to whether or not a user will open your email. ISPs have gotten a lot better in filtering emails that contain certain catch phrases that cause emails to land in the spam folder. But,to stay on the safer side,it’s best to avoid these common spam phrases altogether,such as “Free,” “risk-free,” and “Click Now!” Emphasize the true value your email has to offer without appearing to salesy.

Send emails in batches

Of course,you’d want to reach as many potential customers as possible. But,instead of sending an email to everyone all at once,it’s best to do it in batches. This is to prevent ISPs from labelling your email as a spam. For increased email deliverability,send your first batch of email to users with the most number of engagements. These are the ones who are more likely to open your email and check out your offer.

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Business

Deciphering Google’s ranking algorithm has been the goal of every digital marketer. Sadly,Google has been tight-lipped about how their system works or what triggers the change in algorithm. You rarely get any hints or clues from the said search engine. As a result,many specialists end up trying out tons of strategies to keep their page ranking from falling.

That changed when Google rolled out the medic update back in August 2018. This update is basically an upgraded and more comprehensive version of the Google Search Guidelines – E-A-T. E-A-T stands for Expertise,Authoritativeness,and Trustworthiness,for those who are yet to be familiar with this,these are also known as Google algorithm’s quality raters. To get deeper into what E-A-T covers,here’s a better explanation that’ll help you understand.

An Introduction to E-A-T

The E-A-T standard has been plague with speculations. The most popular of them is the fact that it only concentrates on expertise when in fact it covers a range of elements that has an immense impact on your search engine optimization (SEO). To put any of these uncertainties at rest,here’s the three-part truth about E-A-T.

Expertise

The “E” part stands for expertise and it pertains to the creator or author of the page. It’s important that you’re able to identify yourself as someone who’s credible to talk and write about the topic. In order to show that these pages are reliable sources,you need to provide enough evidence about yourself. Adding author bio would help in introduce themselves to Google and why people should believe them. Another way to prove your expertise is by fact-checking the content you have. Be sure that they are referenced well and are of verified info. However,Google seem to put more weight on content written by someone who has first-hand experience with the topic.

Authoritativeness

Moving on to “A” or authoritativeness,this guideline refers to getting recognized by those who are in authority. In this case,if a leader in the industry managed to link your content as a page source,that’s a big deal. It’s like acknowledging your presence in the field. Google wants nothing more than seeing authoritative personalities or sites connected to your site. What’s even more is the fact that it is done organically will help you earn Google’s favor. Not only will it recognize you as a relevant source,but may also get you at better ranking position on SERPs.

Trustworthiness

Now onto the “T” and last part of the E-A-T comes the trustworthiness. This quality rater relate to every element on the website. From its structure,content,author down to the smallest detail of the page,you have to show Google that you’re a trustworthy source. Thus,it’s important that you only include true and accurate information to make yourself look good on both search engines and users.

Long before E-A-T hits the spotlight many providers of SEO services are fairly aware of its impact. It only becomes more apparent now that Google is continuously rolling out updates that specifically target these guidelines. While there’s no confirmation whether these quality raters can indeed support your initiatives,it’s important that you follow this standard just to be safe. Besides,if you look at it as a whole,taking these things in consideration would also improve the appeal of your pages.

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Business